Chief Executive Officer
Josh Dorfman is Chief Executive Officer of The Collider. An environmental entrepreneur, Josh has built his career at the intersection of sustainability, technology, and media.
Josh launched and led Vine.com, an Amazon e-commerce business unit specializing in natural, organic, and sustainable products. He was Vice President of Marketing for GoodGuide, a “Fast Company 50” startup providing data-driven shopping tools to inform green, healthy, and ethical purchases. Josh was also founder & CEO of Vivavi, a pioneering retailer of modern, sustainable furniture, named to Inc. Magazine’s “Green 50” as an innovator accelerating the green economy.
Earlier in his career, Josh was Creator, Author, and Host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, radio show on Sirius Satellite Radio, book series, and blog to help people discover easy and delightful ways to green their lives. He and his ventures have been widely profiled including in The Wall Street Journal, The New York Times, and Fortune, and on Morning Joe, Fox & Friends, and The Big Idea with Donnie Deutsch. He is also the only guest to have ridden a bicycle onto the set of The Martha Stewart Show.
Before joining The Collider, Josh led Venture Asheville, a public-private initiative to grow Asheville’s entrepreneurial ecosystem. He co-founded and was Managing Director of Asheville Angels, an early-stage angel investor group with portfolio investments in cleantech, EV infrastructure, and numerous other industries.
Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania.
Kathi M. Petersen
Interim Director of Communications
Kathi Petersen is founder of KP Communications, an Asheville-based consultancy that has provided strategic and tactical communications support for organizations nationwide for more than two decades, from nonprofits to multinational corporations. She is currently serving as Interim Director of Communications for The Collider.
Kathi began her work with The Collider in August 2015, seven months before the doors even opened. She joined the staff full-time as Director of Communications from 2016 through early 2018, also serving for several months as Director of Operations.
Prior to that, Kathi served as Executive Director of Operations and Senior VP of Corporate & Public Relations for the economic development commission AdvantageWest, whose programs included the green economy, food and natural products, and entrepreneurial development.
Previous positions also include Director of Communications for Infrastructure Services Group, LLC, through which she received certification from the State of NC as a Wastewater Treatment Plant Operator; Director of Corporate Communications for CarePartners Health Services, a nonprofit with 1,000+ employees; and Director of Advertising & Marketing for WLOS-TV, where she led the station’s in-house ad agency.
She was also in advertising production at the Asheville Citizen-Times and served as producer of the MDA Telethon for the 38th largest television market in the US.
With a Master in Public Affairs and a BS degree in Communications Media, Kathi is a graduate of Leadership Asheville and the recipient of numerous awards for her work. She has volunteered her communications expertise for countless nonprofit and community organizations and recently served as a business mentor for ScaleUp WNC.
Kelsey Hall began volunteering for The Collider in January 2018, assisting with events, administrative tasks, and ClimateCon 2018. Kelsey now supports the Events Manager, assisting with the planning and management of various conferences, workshops, and receptions.
She is currently a student at UNC Asheville, majoring in Environmental Policy & Management with minors in Mass Communication and Economics. Kelsey is also working towards a GIS Certificate from AB Tech.
Kelsey works for the UNCA Student Environmental Center as the EcoRep Coordinator, supporting the advancement of sustainability in campus residence halls. She also co-coordinates the UNCA Divest Coalition, a student-led organization that is actively working to remove the university’s current and future direct investments in fossil fuel companies.
Before moving to Asheville for her undergrad, Kelsey interned for the Chattahoochee Nature Center’s marketing department near her hometown of Alpharetta, Georgia.
Outside of school and The Collider, she enjoys hiking and camping.
Market Insights & Research Intern
Jackson Salido is a 2019 graduate of the Science and Math oriented Nesbitt Discovery Academy. A native of Asheville, he is enthusiastic about learning more about local businesses and the local science scene.
He is passionate about chemistry and physics and is interested in learning how to relate science and business and use them in conjunction to solve problems and push boundaries.
In school and the community Jackson has been an active participant in multiple clubs, sports, and faith-based organizations. He enjoys writing music, bouldering, hiking, camping, and skiing.